Your business
What you offer, who it is for and the market you want to reach.
Start a conversation
Bring the ambition.
We’ll start with the brief.
You do not need a finished strategy to begin. Share what your business is trying to achieve, where you are now and what needs to change.
Discuss your brief
The perspective
A useful first conversation
starts with your context.
A new offer, a changing audience, a campaign that needs a clearer direction: each starts from a different place. Describe the situation in your own words and identify the decision in front of you.
A short brief is enough to open the discussion. Include the offer, the audience and the outcome you have in mind. Budget, timing and existing materials help define the practical scope; open questions are useful too.
Your ambition
The change you want to make and the opportunity behind it.
Your starting point
What is already in place, what is fixed and what remains open.
- 01 / Business & offer
What are you promoting?
Describe the business, the product or service and who it is for. Mention relevant geography and the customer need. For example, a local repair business might explain its service area and the types of repair it wants to discuss.
- 02 / Objective & starting point
What would you like to change?
Name a useful outcome, such as relevant enquiries for a particular offer. Describe current advertising channels, the destination people would reach and any known difficulties. Separate observations from assumptions.
- 03 / Materials & decisions
What is already available?
Note whether you have approved copy, logo files, images or an existing website. Identify the person who would approve the work. Describe the materials in your first message; there is no need to send account access or a large file collection.
- 04 / Budget & timing
What is fixed, and what is open?
Share a budget range and the period it covers if known. Distinguish advertising spend from other possible costs. Mention a desired date, any fixed event and unresolved decisions. “Not decided yet” is useful context too.
A short brief is enough to begin
Start with the essentials. Scope, priorities and practical next steps can follow in the conversation.
Build your briefPrefer a direct email? ↗
Your enquiry / Optional working notes
Put your question into words.
Start with what you know. Use a short business summary, without passwords, account credentials or customer records.
What do you offer, who is it for, and what advertising or assets do you already have?
Describe a useful outcome. Include timing or budget context if known; uncertainty is fine.
What would you like to ask about availability, scope, fees, evidence or responsibilities?
The draft / Yours to edit
Edit this text freely. After you edit it, changes to your notes will only replace it when you choose Rebuild from notes.
Your notes stay in this page and are cleared when you leave. Copy saves text to your clipboard. Open email draft hands a draft to your email app for you to review and send; it does not send an enquiry.
You can also email [email protected]. If no email app opens, copy the address and summary into your preferred email service.
Ask in return
The brief goes
both ways.
A clear enquiry should lead to clearer questions about the proposed work. Align the ambition with a defined scope, clear responsibilities and an agreed budget.
What does the brief need?
Discuss the objective, audience and channel together. Identify the expertise the work needs, the evidence that will inform it and the constraints that shape a realistic scope.
What would the arrangement cover?
Ask which activities and outputs would be included, which costs would be separate, how changes would be agreed and what information is needed to discuss fees. Clarify media spend, production and any ongoing work separately.
Who supplies, approves and keeps what?
Ask who would own the accounts and finished material, who would provide access, and who would approve claims and creative. Agree how progress and outcomes will be discussed, with a reporting rhythm suited to the scope.
Keep the first message simpleContext, without
Context, without
confidential detail.
A short description of the business and the question is enough for an initial enquiry. Leave out passwords, account credentials, customer records and payment details. Describe access needs in general terms and ask how any necessary information should be shared later.
The draft tool is optional. Read your summary before copying it or opening your email app, and remove anything you do not intend to share.